Recent contests (2020–2025) : 7 SEO contests

Students, Discord communities, absurd keywords and multi-platform scope (Google, TikTok, ChatGPT): recent contests pave the way for the GEO era.

Contests of the period

Branding Astral

Organised by Neurchi SEO in 2024: 30 participants, structured phases, massive backlinks and narrative strategy.

2024

Algorithmic context

2020

  • Google announces Core Web Vitals (May 2020).
  • Passage ranking is announced (October 2020).

2024

  • March 2024 core update and new spam policies (scaled content, site reputation abuse, expired domains).
  • AI Overviews launch in the US (May 2024); the llms.txt standard is proposed (September 2024).

2025

  • March 2025 core update; Google rolls out AI Mode in Search.
  • Generative answers (AI Overviews, ChatGPT, Perplexity, Gemini) become a visibility channel in their own right.

Lessons

  • Measurement extends to generative answers and social platforms, beyond the ten blue links.
  • Community (Discord, LinkedIn) becomes as important as the ranking.

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