Schnitzelmitkartoffelsalat (2002) : SEO contest
Schnitzelmitkartoffelsalat is an SEO contest from 2002 (Germany), filed under “Pioneers” (2002–2005) in the SEO Contests archive.
First contest identified in the archive, designed to test search-engine robots with an invented German-language keyword.
Contest fact sheet
- Year
- 2002
- Category
- Pioneers
- Country
- Germany
- Keyword / name
- Schnitzelmitkartoffelsalat
- Format
- Online, ranking on search engines
- Status
- Archived
SEO context in 2002
2002
- Google launches the Google Web APIs (April 2002), opening programmatic access to the engine.
What this contest teaches
- An invented keyword creates a neutral playing field: the whole ranking results from participants’ work.
- Inbound links and anchor text were the main lever.
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Frequently asked questions
When did Schnitzelmitkartoffelsalat take place?
Schnitzelmitkartoffelsalat dates from 2002. First contest identified in the archive, designed to test search-engine robots with an invented German-language keyword.
Which archive category is Schnitzelmitkartoffelsalat filed under?
Pioneers (2002–2005). Between 2002 and 2005 the first SEO contests appeared on forums and directories: an invented keyword, zero Google results and a deadline to rank first. PageRank and anchor text then dominated rankings.
What was the SEO context in 2002?
Google launches the Google Web APIs (April 2002), opening programmatic access to the engine.