Black Hattitude (2009) : SEO contest

Black Hattitude is an SEO contest from 2009, filed under “Golden age of SEO contests” (2006–2010) in the SEO Contests archive.

Contest fact sheet

Year
2009
Category
Golden age of SEO contests
Keyword / name
Black Hattitude
Format
Online, ranking on search engines
Status
Archived

SEO context in 2009

2009

  • “Vince” update (February 2009) favouring big brands.
  • Google, Yahoo and Microsoft announce rel="canonical" (February); Bing replaces Live Search (June).

What this contest teaches

  • Creativity (blog networks, press releases, directories) makes the difference, but exposes entrants to future penalties.
  • Contests become a public lab for link-building techniques.

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Frequently asked questions

When did Black Hattitude take place?

Black Hattitude dates from 2009.

Which archive category is Black Hattitude filed under?

Golden age of SEO contests (2006–2010). Blogs, directories, link exchanges and black-hat techniques: the golden age sees contests flourish, with ever more absurd keywords and a genuine community culture.

What was the SEO context in 2009?

“Vince” update (February 2009) favouring big brands. Google, Yahoo and Microsoft announce rel="canonical" (February); Bing replaces Live Search (June).