Nigritude Ultramarine (2004) : SEO contest
Nigritude Ultramarine is an SEO contest from 2004, filed under “Pioneers” (2002–2005) in the SEO Contests archive.
International English-language contest, one of the most famous in SEO history, which popularised the invented-keyword principle.
Contest fact sheet
- Year
- 2004
- Category
- Pioneers
- Keyword / name
- Nigritude Ultramarine
- Format
- Online, ranking on search engines
- Status
- Archived
SEO context in 2004
2004
- “Austin” update (January 2004), following Florida (November 2003).
- Google goes public (August 2004): search visibility becomes a major economic stake.
What this contest teaches
- An invented keyword creates a neutral playing field: the whole ranking results from participants’ work.
- Inbound links and anchor text were the main lever.
Explore next
Related names
Same year (2004)
Same category
- 2004 Mangeur de Cigognes
- 2004 Chocoku
- 2005 Sorcier Glouton
- 2005 MSNBetter ThanGoogle
- 2002 Schnitzelmitkartoffelsalat
Related guides
Frequently asked questions
When did Nigritude Ultramarine take place?
Nigritude Ultramarine dates from 2004. International English-language contest, one of the most famous in SEO history, which popularised the invented-keyword principle.
Which archive category is Nigritude Ultramarine filed under?
Pioneers (2002–2005). Between 2002 and 2005 the first SEO contests appeared on forums and directories: an invented keyword, zero Google results and a deadline to rank first. PageRank and anchor text then dominated rankings.
What was the SEO context in 2004?
“Austin” update (January 2004), following Florida (November 2003). Google goes public (August 2004): search visibility becomes a major economic stake.