Creating and launching an SEO contest
Official page, Discord community, Event markup and first backlinks: launching a visible SEO contest.
The official contest page
A stable URL, a title containing the keyword, the rules, the timeline, a sign-up form and schema.org Event markup. This page is the reference for entrants… and for engines.
Mobilising the community
Discord, LinkedIn, historic forums: announce the contest where practitioners are. Branding Astral structured its phases; Qwanturank leaned on large prizes and press coverage.
Snapshot the baseline
Before kick-off, record the results for every engine: proof that no result existed and a point of comparison.