Preparing an SEO contest
Goals, invented keyword, rules and timeline: the basics for preparing a fair, measurable SEO contest.
Set SMART goals
State what the contest must prove (test a technique, engage a community, earn natural backlinks) with a duration, a scope and a numeric indicator.
Pick an absurd keyword
An invented term with no exact match on Google or Bing guarantees a level field. Check the quoted query on each targeted engine and the available domain names. Historic examples: Schnitzelmitkartoffelsalat, Nigritude Ultramarine.
Write the rules
Spell out banned techniques, sanctions, the closing date, the engines measured (Google, Bing, TikTok, ChatGPT…) and the prizes. Check the contest regulations that apply in your country.