Chocoku (2004) : SEO contest
Chocoku is an SEO contest from 2004, filed under “Pioneers” (2002–2005) in the SEO Contests archive.
Contest fact sheet
- Year
- 2004
- Category
- Pioneers
- Keyword / name
- Chocoku
- Format
- Online, ranking on search engines
- Status
- Archived
SEO context in 2004
2004
- “Austin” update (January 2004), following Florida (November 2003).
- Google goes public (August 2004): search visibility becomes a major economic stake.
What this contest teaches
- An invented keyword creates a neutral playing field: the whole ranking results from participants’ work.
- Inbound links and anchor text were the main lever.
Explore next
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Related guides
Frequently asked questions
When did Chocoku take place?
Chocoku dates from 2004.
Which archive category is Chocoku filed under?
Pioneers (2002–2005). Between 2002 and 2005 the first SEO contests appeared on forums and directories: an invented keyword, zero Google results and a deadline to rank first. PageRank and anchor text then dominated rankings.
What was the SEO context in 2004?
“Austin” update (January 2004), following Florida (November 2003). Google goes public (August 2004): search visibility becomes a major economic stake.