Guide: run and win an SEO contest

Five steps illustrated by more than 40 real contests from the archive, from preparation to analysis.

Goals, invented keyword, rules and timeline: the basics for preparing a fair, measurable SEO contest.

Official page, Discord community, Event markup and first backlinks: launching a visible SEO contest.

Regular SERP snapshots, moderation, anti-cheat and transparency while the contest runs.

On-page, link building, indexing and structured data: levers proven by entrants, from PageRank to GEO.

KPIs, tools (Search Console, Ahrefs, Majestic, Semrush) and post-mortem: learning from an SEO contest.